There's a writing crisis.
Ballpoint was started in 2010 to help people who struggle with basic writing. Everyone has to write. Not everyone can. That hurts communications, wastes time and money, and makes people mad and sad.

People are hanging out on mobile devices, playing games.
Ballpoint decided to hang out with them. We make educational apps that are fun while they work to strengthen language and writing skills. Schools love them. Apple loves them. People love them. But, they want more games. OK, cool.

Content drives the game.
Aiming for that bull's eye in the center of pedagogy and game immersion, Ballpoint has mapped out multiple-level, interactive games that teach when you're not looking. Because you're having so much fun playing.